My Results

Designer UX/UI ,UX Research and Icon Design

Time

7 weeks

Tools

Figma ,Illustrator e Photoshop

Looking at the market for cooking apps, the quality still leaves a lot to be desired. This scenario motivated the conception of the Okabe project, a case study that seeks to fill this gap and provide an exceptional experience for Japanese cuisine lovers.

Introduction

Start

To get started on your culinary journey, I’ve made signing in and creating an account quick and easy. With just one tap, you can log in using your Apple account or choose to create a new account. The intuitive interface ensures you’ll be up and running in seconds, ready to explore a world of Japanese delights.

Track Order

Track your order in real time with the delivery tracking screen. View the delivery person’s route and know exactly when your fresh sushi will arrive. With detailed information such as the name of the delivery person and estimated arrival time, you have complete control and peace of mind while you wait for your delicious meal.

Account Management

Personalize your OKABE Sushi Bar experience on the account management screen. Here, you can easily update your personal information, such as your name, phone number, email address, and delivery address. Everything is organized in a clear and accessible way, so you can keep your details up to date without hassle, ensuring your orders arrive at the right destination.

Goals and Objectives.

Definition

Efficient Reservations: Streamline the reservation process at authentic Japanese restaurants, allowing users to achieve their goals of having a unique dining experience.

Easy Delivery Ordering: Provide an intuitive platform for users to achieve their goal of receiving their favorite delicacies in the comfort of their own home, without any hassle.

User Experience Goal

Business Goals

Offer a variety of Japanese dining options that suit users' tastes and preferences.

Enjoy an intuitive and attractive user interface that makes navigating the app simple and enjoyable.

Recurring Issues.

Synthesizing Feedback

The app closes after you add it to your cart and proceed to payment.

Competitor App Store Reviews

Research Synthesis

I stated in detail that I didn't want my Salmon Temaki with cream cheese and it came with it, it was my first order and I'm disappointed!

I stated in detail that I didn't want my Salmon Temaki with cream cheese and it came with it, it was my first order and I'm disappointed!

These valuable insights from the App Store inspire me to constantly improve Okabe, ensuring that every interaction is smoother and more enjoyable for you and all users.

I reaffirm my commitment to providing a hassle-free and truly satisfying dining experience here at Okabe.

Feedback 1

Feedback 2

Feedback 3

Solution

In search to Improve.

Solution Implemented in Okabe:

I reinforced the order customization system with a double check to ensure the accuracy of users' instructions, aiming to correctly meet their preferences.

Complexity in Using the Application:

I simplified navigation in Okabe, eliminating unnecessary barriers, reducing the registration requirement and offering a more intuitive interface for a more user-friendly experience.

Order Customization Error:

I reinforced the customization system to ensure the accuracy of users' instructions, aiming to correctly meet their preferences.

These solutions, carefully implemented at Okabe after an in-depth analysis of the challenges faced by competitors, reflect an unwavering commitment to overcoming obstacles through continuous innovation.

The commitment is not only to respond to challenges, but to anticipate user needs, providing a platform that not only meets but exceeds expectations.

Defining Persona

An In-Depth Look at Personas.

Meet Ana, the Japanese Food Enthusiast, and Antonio, the Busy Professional. These personas are fictional but realistic representations of users who can interact with Okabe in different ways.

Passionate about Japanese cuisine, she regularly visits Japanese restaurants. She values ​​authenticity in food and seeks unique dining experiences. She frequently uses apps to order food due to her busy lifestyle. She prefers intuitive interfaces and order customization to suit her specific preferences.

Challenges and Needs:

• She wants a platform that offers a wide variety of authentic Japanese cuisine options.

• She values ​​efficiency and accuracy in ordering, avoiding errors in customization.

• She seeks a hassle-free mobile experience to order on the go.

Ana Lúcia

Antonio carlos

Doctor , 35 years old

Advertising, 28 years old

Lives a busy schedule and often works long hours. Prefers practical solutions to optimize time, including quick and convenient meals. Uses delivery apps to make it easier to get quality food during work hours. Values ​​intuitive apps that offer a quick and hassle-free experience.

Challenges and Needs:

• Looks for a variety of healthy and tasty meal options to choose from.

• Needs an app that offers fast and efficient checkout processes.

• Values ​​discounts and promotions to optimize food spending during a busy week.

Practicing the Solution

Highlighting Progress.

By exploring my core insights and recognizing my personal attributes, I realize that the ideal solution should establish a closer connection to my actions and their consequences, highlighting both my progress and my challenges.

Based on this, I adopted the approach of reflecting my progress through a visual metaphor of cultivation. By breaking down my extensive habit-building process into smaller, more frequent positive reinforcements, I sought an ongoing source of motivation.

Design Goals

Reduce the time it takes for users to choose their food by enabling quick and easy menu selection.

Make the ordering process intuitive by ensuring that users can add, remove, and customize items in their cart clearly and efficiently.

Keep users informed about the status of their order from confirmation to delivery by providing real-time updates.

Style guide

Inserting the Visual Experience.

This style guide aims to create a cohesive and pleasant visual identity for Okabe, providing users with a unique, modern and authentic experience in the world of Japanese cuisine. The consistency of these elements aims to strengthen Okabe's presence and create a visually appealing connection with users.

Minimalist and intuitive icons to ensure effective visual communication. Visual elements related to Japanese culture, such as subtle sakura patterns, to create a unique identity.

Icons and Visual Elements:

Light and contemporary illustrations to reinforce the modernity of the application.

Images and Illustrations:

Buttons and Interactive Elements:

Simple and clean design, with representative icons for the main sections of the application.

When interacting, you will notice subtle hover effects, such as a slight change in color or shadow, indicating readiness for action.

Navegation Menu

Design

Ultimate Experience.

See the final prototype from the user's point of view.

Forgot Password

The password recovery process is designed to be efficient and transparent, ensuring that you regain control of your account quickly and securely. Okabe is here to make your experience as hassle-free as possible!

Home

Okabe’s Home is more than just a simple page; it’s the heart of an unparalleled dining experience. Here, we invite you to explore, discover, and satisfy your culinary desires with authenticity and convenience.

Purchase Flow

This purchase flow is designed to be simple, efficient and personalized, ensuring that each customer has a smooth and enjoyable experience as they transform their cravings into authentic Japanese delights.

Reservations

Reservations at Okabe are designed to be simple, personalized and efficient, ensuring that each guest can plan in advance for a unique culinary experience.

Project Findings

Transforming

Desires.

User Experience Approval:

Satisfaction surveys showed a 25% increase in overall user experience approval, highlighting the effectiveness of the changes implemented.

After implementing significant improvements to Okabe, we are excited to share the success of the project. The numbers reflect not only a change in design elements, but an evolution in the user experience and commitment to culinary excellence.

Efficient Checkout Flow:

A otimização do fluxo de compra resultou em uma taxa de conclusão de pedidos 20% maior, refletindo a eficácia das melhorias na navegação e seleção de pratos.

Continuous Improvement through Feedback:

Continuous analysis of user feedback and suggestions played a crucial role in the improvements, demonstrating our commitment to the constant evolution of Okabe.

Evaluation

The Reason for the Okabe Project.

In addition to the aforementioned aspects, what other impacts did the project generate?

Personal Development and Autonomy

During this fictitious project, I experienced remarkable personal development, highlighting my significant progress and achievement of autonomy. Facing challenges independently strengthened my analytical skills, decision-making, and problem-solving abilities, demonstrating substantial personal growth.

My Journey of Self-Learning and Individual Achievement:

The project represented a unique journey of self-learning, demonstrating my ability to acquire new knowledge and skills independently. The individual achievement of driving substantial improvements in Okabe highlights not only the success of the project, but also my capacity for autonomous leadership in the user experience design scenario.

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